The Most Instagrammable Spots in the Amalfi Coast
Who doesn’t have Italy on their bucket list? A once-in-a-lifetime adventure, la dolce vita itself. Tourism pumps over 200 billion euros into the Italian economy each year. And while every region of Italy has its own flavor of beauty, some places have a special kind of magic, the kind that makes your camera roll explode.
One of them is the Amalfi Coast — a stretch so gorgeous it feels almost designed for Instagram. Even if you’re not the “aesthetic” type, trust us, you’ll definitely feel like a full-blown influencer here.
Positano: The Postcard Town
Arguably the crown jewel of the Amalfi Coast, Positano is a vertical rainbow of pastel houses clinging to cliffs. The main beach, Spiaggia Grande, is lined with bright turquoise and orange chairs, and the signature tie-dyed blue umbrellas probably make for one of the most iconic walks down the beach shots you can do.
Here’s a pro tip: take photos here before the beach club opens, so around 8 am, to avoid paying for the chair and umbrellas. Get up early, watch the most gorgeous sunrise of your life, and soak in the beauty of Amalfi. Don’t worry about finding the best viewpoints in Positano; the whole area offers breathtaking views, and one search on platforms like Instagram reveals thousands of guides and walks for you to enjoy!
Villa Cimbrone, Ravello: Infinity Views
Some things often feel like a fever dream, even if you see them with your own eyes. The Terrace of Infinity, looking over a seemingly endless view of the sea, is one of them. Perched in Ravello, the historic Villa Cimbrone is as grand as it is romantic. Its gardens are storybook material. Standing here, you can’t help but understand why this spot has become one of the most photographed places on Earth.
Fiordo di Furore: The Secret Cove
Yes, Positano and the Infinity Terrace are a must when in Amalfi, but give your Instagram feed a little more love with this hidden treasure of Amalfi. We’re talking Fiordo di Furore, a narrow fjord carved between towering cliffs. A stone bridge arches dramatically overhead while turquoise water sparkles below. If Amalfi had a movie set, this would be it. Unapologetically cinematic.
Conca dei Marini: Emerald Dreams
This small fishing town stretches across just 3 km of coastline, but it packs in serious magic. Its star attraction is the Grotta dello Smeraldo — a sea cave where the water glows a surreal shade of emerald. You can only get in by boat, but once inside, the light makes every photo look enchanted, no filter required.
And here’s where it gets fun: Conca isn’t just about dreamy views, it’s also wrapped in local legends. The town’s folklore tells of janare (mystical women of the sea with magic powers) and fishermen said to stop sudden summer waterspouts with a flick of their will. Whether you believe in sea witches or not, the mix of myth and scenery makes this place feel like you’ve stepped right into a fairytale (with great lighting) and an awesome caption.
Amalfi Cathedral: Stripes and Majesty
In the heart of Amalfi town sits its cathedral: the Amalfi Cathedral. Rising above the piazza, its wide staircase feels like a stage, perfect for a dramatic entrance (or that photo that screams main character energy).
Step inside and you’ll find ornate ceilings, relics, and quiet chapels that contrast beautifully with the buzz outside. Whether you’re climbing the steps for the views or just admiring the artistry, it’s the kind of spot that shows Amalfi isn’t just about beaches and boats, it’s living history, layered with beauty.
Praiano: The Overlooked Gem
If Positano is the diva of the Amalfi Coast, then Praiano is the soulful, charming jazz player, quieter, underrated, but unforgettable once you experience it. Nestled between Positano and Amalfi, this village offers panoramic views that are often better because there aren’t a hundred cameras blocking your shot. Come here at sunset and watch the sky melt into shades of gold, pink, and violet while the sea sparkles below. It’s a reminder that sometimes the best views are in the places everyone else overlooks. It’s perfect for travelers who want the magic without the crowds.
The Amalfi Effect
The Amalfi Coast isn’t just a place you visit; it’s a place that lingers. Long after you’ve put your camera down, the pastel houses stacked on cliffs, the glow of the Grotta dello Smeraldo, and the taste of lemon gelato under the Italian sun stay with you.
Sure, it’s Instagram-famous and rightfully so, but beyond the filters, it’s a destination that feels both cinematic and deeply human. The Amalfi Coast delivers in ways no photo can fully capture; it’s an unforgettable experience.
