Meet Shumyle Haider, Pakistan’s Inspiring Illustrator
Some artists draw lines, others dare to blur them and create their own. Shumyle Haider, a young illustrator and designer-in-the-making from Lahore, is somewhere in between. He’s taken the digital illustration scene in Pakistan and beyond by storm, as he redefines sketching, calligraphy, and top-notch designing for brands and personal projects.
A Designer Who Designs for the Love of It
There’s something refreshingly modest about Shumyle’s creative philosophy. He doesn’t chase trends or algorithms; he works for the love of design. And you can see and feel it shine through his work. Whether he’s deep-diving into yet another design theory book or obsessing over typography, Shumyle’s approach feels raw and deeply personal.
One of Shumyle’s standout collaborations is his branding and illustration work for Peepal People, an immigrant-owned brand, bringing the love and kick of South Asian flavours to pantries across the globe. The brand’s authenticity and Shumyle’s curious style are exactly what this launch needed!
Behance By Any Chance?
On his profile, you’ll find a gallery that’s part playground, part portfolio. A space where illustration experiments collide with cultural commentary. His projects carry a signature mix of playfulness and purpose, reminding us that design, at its core, is both expression and reflection.
His designs reimagine staples like Monopoly of Lahore and Tarot through a South Asian lens. Each project feels like a visual diary entry, merging symbolism and experimentation in a way that’s both modern and mystical. His official website, Moji Studio, where art meets digital curiosity, is the place to head to have a peek at what Shumyle’s head looks like.
But Shumyle doesn’t stop at digital design. He’s also ventured into calligraphy, not as decoration, but as dialogue. He showcases his love for Urdu and encourages more students to experiment with the beauty of the lettering, often overshadowed.
Shumyle channels creativity as an act of resistance, transforming frustration into form and protest into beauty. His critique takes the form of Art, whether against governmental institutions, societal pressures, or even his own religious sect – his satirical personal project, The Sacha Azadaar Handbook, is proof that he isn’t afraid to let his designs do the talking.
Pakistan’s Design Landscape
What makes Shumyle’s work stand out is not just the aesthetic, it’s the attitude. He belongs to a new wave of Pakistani visual artists who are questioning what design can mean in a rapidly changing world. Shumyle is part of a generation redefining Pakistani design, grounded in culture but not confined by it. His impulsive energy, paired with a thoughtful social conscience, makes him one to watch within Pakistan’s creative landscape.
