McDonald’s Pakistan & Allahyar are promoting Environmental Conservation

In a refreshing collaboration that blends entertainment with environmental awareness, McDonald’s Pakistan teamed up with the acclaimed animated film Allahyar and the 100 Flowers of God to launch the Plant Seeds Distribution Campaign. The initiative invited families and children to not just watch a movie, but to walk away with something tangible – seeds to plant. 

From the Screen to the Soil

Allahyar and the 100 Flowers of God, the much-anticipated sequel to the award-winning Legend of Markhor, once again places environmental administration at the center of its story, as the title suggests. The film follows Allahyar, a courageous young boy, as he confronts themes of industrialization, environmental degradation, and the urgent need to protect nature’s balance. Its message is crystal clear: Pakistan’s future depends on how we treat the natural world today.

By teaming up with this culturally resonant movie, McDonald’s Pakistan amplified its call for a greener tomorrow.

As part of the campaign, seed packets containing native plants were distributed at select McDonald’s outlets and at screenings of the film across major Pakistani cities. Each packet was came with easy-to-follow instructions designed to make planting accessible to childrens and adults alike.

And wait, it gets even better, the choice of seeds was intentional, it included of plant species that support local ecosystems and attract vital pollinators like bees and butterflies. In a country grappling with widespread deforestation, encouraging children to plant and care for greenery is a simple but powerful step toward restoring balance.

Inspiring the Next Generation

The campaign wasn’t just about seeds, it was about sparking curiosity and responsibility. Children proudly took their packets home, posting pictures of their seedlings sprouting on social media. Teachers used the initiative as a springboard for classroom discussions on climate change and conservation. From classrooms to homes, it became an important conversation starter. McDonald’s Pakistan and the creators of Allahyar emphasized a core belief: small actions can create big change.

The Plant Seeds Distribution Campaign struck the right balance between entertainment and education, showing that partnerships between global brands and local creatives can drive meaningful impact. Planting a seed becomes a metaphor for nurturing hope, resilience, and a greener future.