Do we really see our fast-food brand everywhere?
Do you remember Michael’s love for Filet-o-Fish in series The Office? Or perhaps Richie Rich’s own McDonald’s? Or better, do you remember when Selena Gomez and James Corden in a Carpool Karaoke episode drove to Mcdonald’s to grab check Selena Gomez’s song lyrics on Mcdonald’s cups? Did we ever take a pause to notice how big McDonald’s was…or is today? Did we ever realize that the love for McDonald’s is shared by biggest of celebrities and stars around the world? Is it really just fast food or has it become more?
For decades, we may have unknowingly not realized that McDonald’s is featured in a bundle of classic films, comedies to hit songs, drama series and has ensured that the fans don’t miss out on realizing its saliency. While some of the fan-favorite McMenu food items carry their own popularity and an individual identity, McDonald’s adds double stars to their stardom by introducing their iconic appearances in some of the greatest hits and shows on television, films and music.
The campaign, “As Features In” is a very clever way of reminding people of the iconic fan-beloved McDonald’s menu items and a subtle way of endorsing the preferences of their favorite TV and movie stars. Fans are not reliving their favorites scenes – but its not just that. The campaign speaks about how every person has a relationship with McDonald’s and that every person has a relationship with their favorite McDonald’s food items – the relationship has grown stronger and stronger over the past years. Some of the menu items such as Big Mac, Quarter Pounder, Fries and Chicken Nuggets have become so popular over the last years in the pop culture that when used in an independent context, people still know that they taste delicious and that they are from McDonald’s. Without introducing any new product, the campaign features and teases the people by combining all the great moments and interactions of biggest of celebrities with McDonalds.
When one stops and take a look at all the times, we have seen McDonald’s and fan-favorite Big Mac in the entertainment industry, it really reflects the journey and the connection of people with the fast-food brand. It isn’t about burgers and fries and nuggets anymore – the journey is itself an endorsement to the connection one has with a brand, no matter how popular or unpopular the person is. If you like tangy BBQ sauce like Cardi B does or large McDonald’s fries like Selena Gomez or are okay with choking yourself over a juicy Big Mac like Phil Hartman in Houseguest then deep inside, you feel connected. “As Features In” celebrates the connection. It celebrates the joy and love for food. It celebrates a fan-celebrity relationship.
